Armani Beauty Ad

Armani have used a dark background which gives their images a dark edge that hints at sexuality rather than femininity. Similarly to the other ad campaigns the figures take up most of the frame and are bare other than the make up -as this is a beauty campaign rather than a jewelry campaign.

David Yurman Jewelry ads

I love these ad campaigns; the black and white emphasizes the contrast in the images. Again the figures take up most of the frame leaving little of the background visible, all of the backgrounds have little to no detail. Each model appears bare appart from the jewelry.

Gucci Jewelry Ad

Similarly to Dior, Gucci have used a plain dull coloured background and kept the model bare so only the skin and hair tones of the model are canvas to the jewelry. Gucci's images have a 'sex appeal' or sense of lust from the model touching her lips with both her fingers and the jewelry.

Silver -Jewelry focus -Dior Ad

Catherine Mcneil for Dior.
I think these images are so striking because of the colour contrasts and body language. A plain background helps to emphasize the figure, I like the fact the form takes up most of the page space so little of the background is visible. Having such small amount of colour in the background and the form mainly being skin and hair tone really emphasizes the jewelry.

Fairy Tale Photography

This image has direct fairy tale links, it takes advantage of showing fashion as a fantasy. I feel this idea creates a huge debate- in photography fashion can be portrayed in two ways: the first is fantasy -creating an image that shows fashion as an unreachable/untouchable object that women try to aspire to but feel they can never achieve. The second is realistic/ achievable, showing the clothes in natural surroundings (realistic make up/not theatrical, backgrounds such as citys, households, everyday places, and styling being achievable by real women).

Silver Portrait

Black&White and grey scale images are not something associated with spring; but I feel this image has an innocence about it. The lighting and styling have a vintage/60's feel; including the torso instead of just the main portrait brings in more of the fashion. It works very well in this image as the top is highly detailed.

Spring -high concentrated light

This image is very light, the white and green tones suggest a clean fresh feel that is instantly recognisable with spring. I feel the close up alongside the large full figure image works really well and is very striking. I definitely feel this layout could be used in Vogue.